Who we are

We are a public affairs firm advising companies in highly regulated industries.

Proven track record solving complex challenges

We work side by side with the people responsible for navigating regulation and public policy – public affairs, legal, corporate affairs and leadership teams who need clarity, anticipation and realistic options to make better decisions.

Purpose and mission

Since our founding in 2016, we have played a central role in shaping regulatory outcomes for multinational companies across sectors in Mexico and Latin America.

Our mission is to provide public affairs and regulatory services that combine political intelligence, risk mitigation and practical advice, so that our clients can anticipate change, engage with institutions and protect their license to operate across Latin America.

Vision and values

We understand all politics is local, that is why we are built to be the most trusted public affairs partner for multinational companies operating in Mexico and Latin America; shaping public policy environments that enable innovation, responsible growth, and long-term value creation across highly regulated and fast-changing industries.
Built to support organizations through immediate challenges and long-term shifts.

Integrity and Ethics

We operate under the highest ethical standards. Trust, credibility, and responsible engagement with public institutions are non-negotiable in everything we do.

Transparency

We build and develop relationships with stakeholders and clients, with transparent communications, growing trust on us based on accountability.

Competence

Critical thinking, political intelligence, and rigorous analysis are at the core of our work. We turn complexity into clarity so our clients can make informed decisions.

Holistic view

We understand how business, policy, political dynamics and public opinion intersect, allowing us to anticipate risks and design strategies aligned with long-term objectives.

Technical Excellence

We combine deep technical expertise with real-world political experience across public and private sectors, delivering strategies that are both sound and executable.

Creativity

We challenge conventional approaches to public affairs. By thinking beyond traditional frameworks, we design tailored, forward-looking strategies that anticipate change.

Courage

We specialize in highly regulated and politically sensitive contexts. Our track record reflects our ability to deliver results where regulation can redefine entire business models.

Global Perspective

Through our global and regional networks, we work seamlessly across jurisdictions, aligning local execution with regional and global strategies.

Local knowledge

We combine deep local insight and trusted relationships across Mexico and Latin America to turn global strategies into effective local execution.

How we work with our clients

Our approach is grounded in political intelligence, risk mitigation, and a clear understanding of the levers that shape influence across Latin America.
1.

Understand the business and political landscape

We start by understanding our clients’ business model, operating environment, and growth plans — and by mapping the policy issues and external forces that may affect them.
2.

Map stakeholders and anticipate risk

We analyze national and subnational dynamics, identify political, regulatory, and reputational risks, and map allies, authorities, and non-state actors shaping their operating context.
3.

Design and align strategy

We design advocacy and engagement strategies, public policy proposals, and regulatory positions that connect our clients’ objectives with institutional expectations.
4.

Monitor, adapt and inform decisions

We provide localized monitoring and strategic foresight to support timely, data-driven decisions as political and regulatory environments evolve.

Our LatAm footprint

Beyond our global alliances, we’ve helped multinational companies understand key regulatory trends across Latin American markets. We deliver on-the-ground intelligence, local execution, and seamless coordination in the region's most relevant jurisdictions.
1.

Coverage of 15+ LatAm countries

2.

In-house coordination and single-point-of-contact across jurisdictions

3.

Aligned standards, reporting, political and regulatory analysis framework

4.

Field-tested collaboration model for monitoring, advocacy, intelligence, and stakeholder engagement

“Our role is to help clients move from uncertainty to informed choices – with realistic options, not wishful thinking.”

— Partner, InStrag Public Affairs.


What makes InStrag different

Several elements define how we operate and how our clients experience working with us.

1.

From tech to traditional industries

We built our reputation working with global technology companies and digital platforms, and we now apply that experience to sectors such as energy, health, infrastructure and consumer goods.

2.

Ethical, results-oriented methodology

We combine political and regulatory intelligence with clear hypotheses, structured analysis and measurable outcomes for the business – always within strong ethical standards and full legal compliance.

3.

Senior involvement and long-term relationships

Partners and senior advisors stay closely involved throughout mandates, building long-term relationships rather than transactional engagements.

4.

Regional and global perspective

We operate with a regional lens in Latin America and collaborate with partners in Washington, D.C. and the FIPRA Network, connecting local realities with global dynamics.

InStrag is the exclusive Mexican member of the FIPRA Network, a global alliance of leading public affairs consultancies operating in 50+ countries.

See our regional footprint
Our clients benefit from early intelligence, strategic engagement, and cross-border coordination to safeguard their business interests.

Beyond global alliances, we have built our own regional partner network across key Latin American markets. We are local where it matters, regional by design.

10+
countries partner network with trusted local experts.
1
coordination hub in charge of regional work and a single point of contact across all jurisdictions.
3
standardized reporting formats and 1 common political analysis framework for all markets.
50+
cross-border and multi-country mandates delivered together with our regional partners.
10+
years old

Our LatAm footprint

  • Coverage of 15+ LatAm countries.
  • In-house coordination and single-point-of-contact across jurisdictions.
  • Aligned standards, reporting, political and regulatory analysis framework.
  • Field-tested collaboration model for monitoring, advocacy, intelligence, and stakeholder engagement.
Beyond our global alliances, we’ve helped multinational companies understand key regulatory trends across Latin American markets. We deliver on-the-ground intelligence, local execution, and seamless coordination in the region's most relevant jurisdictions.

2026: Trade, Tariffs & the USMCA Review

In the Room, On Both Sides of the border.

The ongoing debate over U.S. tariffs and the upcoming USMCA renegotiation are at the top of the agenda for regional and multinational companies operating across North America and Latin America.
  • We work closely with bipartisan, bicameral government affairs firms based in North America, providing real-time insights and advocacy capacity across the region.
  • Our clients benefit from early intelligence, strategic engagement, and cross-border coordination to protect their business interests.

Voices from  InStrag

A few words on how we see our role and what clients can expect when working with us.
“Our job is to bring clarity where there is noise – to help clients see the regulatory and political landscape as it really is, not as we wish it were.”
— Partner, InStrag Public Affairs.
"Working with InStrag means moving from uncertainty to informed choices. They combine strategic intelligence with high ethical standards, helping us build trusted."
— General Counsel, regional company in a highly regulated sector
Our Network

A Global Network with Local Power

InStrag is the exclusive Mexican member of the FIPRA Network, where our Managing Partner serves on the Advisory Board.
Visit FIPRA

Global Coverage, Local Expertise

  • InStrag is part of the FIPRA Network, a global alliance of leading public affairs consultancies operating in 50+ countries across every continent.
  • This gives our clients access to global insights, trusted relationships, and in-depth market knowledge wherever they operate.

Coordinated Strategy, Tailored Delivery

  • By combining our local expertise with the collective knowledge of our network, we help clients navigate complex regulatory and political environments, align strategies across borders, and influence meaningful change, regionally and globally.

Let’s talk

If you are navigating public affairs, regulatory or political challenges in Mexico or Latin America and are not sure what kind of support you need, we can start with a conversation.
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